This is a campaign, supported by a manifesto, which marks the position of Shopping Centers managed by Sonae Sierra as aggregators of experiences.
AlgarveShopping and 16 other shopping centers managed by Sonae Sierra launched on Friday, April 1st, the “Experimente Mais” campaign, a campaign that reflects a value proposition that positions the centers as “aggregators of experiences” and that reinforces the path opened by the company’s new signature “Open mind, greater value”.
The campaign is accompanied by a Manifesto* that reinforces what is offered by the 17 Shopping Centers as spaces that invite you to experience more and that go far beyond their shopping mall functionality. More than ever, we want to provide experiences, whether physical or emotional, from the symbology or the purpose of a purchase, a dinner, an exhibition to discover something new or a meeting with friends.
For Joana Moura e Castro, Sonae Sierra’s Marketing Director in Portugal and Spain, “this is a path that the Centers have been taking, gradually, in recent years and that they now want to assume before everyone. This campaign has precisely that purpose and marks the beginning of a new relationship with visitors, of our Centers as facilitators of experiences”.
“We now have spaces that, more than providing a purchase, create experiences and bring communities together. In addition to a launch campaign and a new way of communicating, this value proposition is reflected in the strategy of our work and is based on several key pillars for a Shopping Center, such as fashion, leisure, technology and sustainability. This will undoubtedly be a remarkable year for Shopping Centers managed by Sonae Sierra and for those who visit us”, he adds.
The “Experimente Mais” campaign is signed by VMLY&R and will be present on several of its own platforms, such as the website, social networks (Instagram and Facebook) and indoor media of each Center.
Centers covered: AlgarveShopping, ArrábidaShopping, CascaiShopping, Centro Colombo, Continente Shopping Center Portimão, Nova Arcada Shopping Center, Vasco da Gama Center, CoimbraShopping, Estação Viana Shopping, GaiaShopping, GuimarãeShopping, MadeiraShopping, MaiaShopping, NorteShopping, Parque Atlântico, Serra Shopping and ViaCatarina Mall.