Itaú and Decathlon unite in favor of sport and launch credit card

Decathlon Itaú Unibanco Mastercard Premium was designed for people who invest in sporting goods

Itaú Unibanco and Decathlon presented, this Monday (4), the new Decathlon Itaú Mastercard Premium credit card. This is the first joint launch of the two brands, in addition to the first product in the bank’s portfolio designed especially for people who invest in items for physical activity and seek a healthier lifestyle.

According to Decathlon, the new card will operate with payment in up to 15 interest-free installments and free shipping on purchases made in the app or on the retailer’s e-commerce. As a launch offer, those who purchase the card before April 30 will have the first annual fee free of charge. The evolution of the product provides for personalized offers, compatible with the consumption pattern and preferences of each customer.

“Our commercial strategy is strongly supported by customization, so that each customer can find a card tailored to their profile in a complete product shelf. Therefore, it makes sense for us to bet on the diversification of segments and, above all, to be present in a booming market, such as health and wellness items. In addition to being our first card launched in 2022, it is a project signed with the largest sporting goods store in the world”, explained Luís Fernando Staub, director of Itaú Unibanco.

“We want to offer special conditions in the categories preferred by the customer. If he usually buys more items related to swimming, the tendency is to receive discounts on swimwear and towels, for example. If you like hiking, you will find advantages in purchasing shoes and accessories suitable for this activity. Other benefits related to maintaining a healthy life will be attached to the card soon, making it even more complete for those who see physical and mental health as a priority”, added the executive.

The card arrives on the market with the cardless functionality, which allows use immediately after contracting (even before the physical card arrives); virtual card, for safer online or remote payments; and Connect and Pay (NFC) technology. Another benefit is access to the Decathlon Club, a free relationship program that offers discounts and facilities, in addition to promoting raffles for a variety of items among registered athletes.

“We are very happy to enter into this partnership, mainly because it fully connects to one of our most important missions as a brand around the world: making the pleasure and benefits of sport accessible to the greatest number of people. It is an opportunity to build even more loyalty among our long-time sportswear consumers and also to reach a new audience, as the offer of benefits provides a real immersion in the universe of well-being, an essential concept for Decathlon and which only grows in supporters in the Brazil and in the world”, highlighted Flávio Alvarenga, treasury and financial services manager at Decathlon Brasil.

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