Gloria Groove on drag art in Brazil: ‘We’re getting to the top’

Gloria Groove is synonymous with art and popularity, and since last year has been gaining even more admiration within the Brazilian music industry, and after the release of her second studio album, “Lady Leste”, she left her mark on Brazilian pop.

In an interview with 29Horas magazine, the artist commented on her career, the success of her new album and also on the impact of drag queen culture on her personal, professional life and in Brazil in general, always remembering that “Gloria is an extension of Daniel , it potentiates it in such a way that I can no longer tell where one ends and another begins”.

Right away, the artist commented on still living in Vila Formosa, a neighborhood in the East Zone of São Paulo: “Vila Formosa is a great symbol. It is my childhood, my adolescence and my adult life synthesized.”

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“Despite having lived in various corners of São Paulo many times in favor, under the arm of my mother, who had an unstable career as a night singer – Vila took me in from zero to four years old and, from of the twelve, it gave me my best years, in schools like Sagrado Coração and José Marques da Cruz”, he said.

ZL was the stage for my first shopping rolls, my first fairs and parties, my first kiss. I feel that staying here today is like taking off and still being able to keep your feet on the ground.”


She then commented on the influence of her own roots on the album: “This album is a compilation of the references I gathered from the beginning of my career. I name myself ‘Lady’ in honor of all the women who made me an artist and introduced me to the power of my feminine (from Gaga to my mother), and ‘East’ in honor of my peripheral roots.”

My art was not made alone and, therefore, I add so many in this new era. In the present Lady Leste, the idea is to point to my dream future, from voices that help tell my past”.

Read+: Taís Araújo shows his daughter’s homework praising Gloria Groove


Photo: Andy Santana/ AgNews

Next, Gloria Groove commented on releasing songs with deep lyrics and social denunciation in more popular genres such as pop and funk:

“No doubt. This stereotype of popular art as a minor art still persists. But the truth is that the more mainstream a work is, the greater its power to propagate messages and generate change”, he guaranteed.

It is extremely possible to be danceable and incisive, bubbly and engaged, fun and critical, all at once. When we use the popularity of a sound to claim social transformation, we are making folk art at its deepest core.”


Gloria Groove singing and Pedro Sampaio crouching behind the table
Photo: Disclosure / Globo / BBB

Finally, the singer took a tour of drag art in Brazil: “The last ten years have drastically changed the way drag art is experienced by the general public. Today there are global references to what it means to be a successful drag queen. Mirrors were created for us and examples for them”.

And this has a direct impact on the way society approaches the drag culture that resides on stages and in clubs around the world. We are reaching a space of professional recognition and respect that, some time ago, seemed unimaginable in such a near future”.

“In Brazil, this evolution is wide open with the success of drags like Pabllo, me, and so many others”, Gloria continued. “Brazil is really paradoxical. After all, we are talking about the country that kills the most trans people in the world and, at the same time, the country that consumes the most pornography involving trans people, for example.”

Read+: Gloria Groove and Preta Gil stir up the public with shows in Rio

Only with these data is it possible to identify the hypocritical and harmful behavior that is established when a naturally diverse and multicultural country is the victim of a retrograde and conservative morality. It’s a dangerous place for us, but we’re getting to the top anyway.”

“And I strongly believe that this happens because Brazilian culture is powerful, colorful and plural, just like our drag queens. In the end, the face of Brazil ‘is us’ and not them”, concluded Gloria Groove.

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