Follow the Beach Copacabana, one of the Big 3 of Beach Tennis, which will take place between April 20 and 24 on Copacabana beach, will have the sponsorship partnership of three large companies: the multinational TIM, Caçula and Oakley.
The event, which will offer R$ 300 thousand (US$ 55 thousand) in total prizes and is part of the strong Brazil Beach Tennis Tour circuit, will be sponsored for the second consecutive time by TIM, an operator recognized for its innovation and long journey of supporting the sport and music. “TIM has among its pillars the encouragement of sport and we seek to support the resumption of events, always focusing on public safety and compliance with all health measures. Beach tennis is a sport that has been growing, gaining many fans and supporting more an edition of the World Cup makes us very happy, even more with such a special setting as Copacabana Beach, one of the symbols of the city that houses TIM’s headquarters”, said Ana Paula Castello Branco, communication and brand director at TIM.
Follow the Beach Copacabana has already confirmed several stars of the sport such as the Italians Michelle Cappelletti and Nicole Nobile, the best in the world in the Professional Beach Tennis Ranking, Giulia Gasparri and Ninny Valentini, world champions, as well as beasts such as the Spaniard Antomi Ramos, the Italian Alessandro Calbucci, Frenchman Theo Irigaray, as well as the best Brazilian, André Baran.
Another important sponsor is Caçula, which has been in the market for 40 years and has thirty stores in Rio de Janeiro, Minas Gerais and Espírito Santo with the slogan “everything in one place” being a reference in items like goods, stationery, carnival, bazaar and other areas. : “Always seeking continuous improvement and innovation, Caçula supports the practice of the fastest growing sport in Brazil: Beach Tennis. We at Caçula believe that sport has the power to change people’s lives, providing health, joy and quality of life. Athletes need encouragement to continue doing what they like. Therefore, we encourage the practice of Beach Tennis. Enjoying what you do is with Caçula”, declared Eduardo Castro, Director of Caçula.
Oakley, one of the world leaders in the optical market and a reference in clothing, footwear and accessories in Brazil, also sponsors the event. In Rio de Janeiro, it has its own stores in Rio Sul, Barra Mall and Park Jacarepaguá, in addition to several multi-brand retailers: “Oakley was born with the aim of helping athletes achieve their maximum performance. of the most varied sports, we always seek to guarantee quality, design and protection in our Performance products. In addition, we still have a series of Lifestyle products with superior quality for daily use. We are a brand driven by the passion for sport and performance and not we could stay out of a sport, which in a short period has already become so great and has such an identity with Brazil. That’s why we support Beach Tennis and we are super happy to be part of Follow The Beach again and return to the sands from one of the most iconic beaches on the planet.” said Victor Klaus, Brand Manager in Brazil.
The structure will have 26 illuminated courts, with grandstands in the central court for 3,000 people, a gastronomic area, shops and a space that will feature concerts every day of the competition. Follow the Beach Copacabana will have the professional tournament, amateur, veteran, youth, and parents and children events. Apart from that, a great entertainment program is expected with concerts and the battery of Salgueiro animating the period that will be Carnival in Rio de Janeiro. There are 2,500 entries with about 2,000 athletes already confirmed in what will be the third edition of the competition in Copacabana returning to the main stage after two years of pandemic. In 2020 and 2021, Follow the Beach was played in places like Uberlândia (MG) and Campinas (SP) with great success.