On March 30th, a commission of jurists was installed in the Federal Congress to prepare a project to regulate Artificial Intelligence (AI) in Brazil within 120 days. Suggestions from specialists and other sectors of society to the project that will be the new regulatory framework for the subject in the country can be forwarded to the Senate until May 13.
Among the thematic axes elaborated by the jurists, the following topics are included: Concepts, understanding and classification of artificial intelligence; Impacts of artificial intelligence; Rights and duties; and Accountability, governance and oversight.
The new legal framework for AI should work to replace Bills (PLs) 5,051/2019, authored by Senator Styvenson Valentim (Podes-RN); 21/2020, by deputy Eduardo Bismarck (PDT-CE); and 872/2021, by Senator Veneziano Vital do Rego (MDB-PB), which are being processed in the National Congress.
In parallel with this legal, political and social mobilization on the subject, between the 6th and 8th of April, the Gramado Summit, an innovation conference, will take place in Gramado, in Rio Grande do Sul, with the participation of more than 200 exhibiting companies and more than 140 speakers, including representatives from major global companies such as TikTok and Meta. Among the topics to be addressed is Artificial Intelligence, increasingly discussed in society due to the adoption of the metaverse by various economic and entertainment actors.
Diana Haas, owner of the company Ahaas Mídias Sociais, highlights that the Gramado Summit can be considered the biggest brainstorm in Latin America, as it is an event that allows for the exchange of contacts and experiences on the new trends in digital marketing. For her, marketing professionals are making the history of the market, living the 5.0 era, understanding, making mistakes and getting the best practices right in the face of an “ephemeral” market.
Exchange of ideas and views on the market
In Haas’s view, Gramado Summit should offer content that can help SMEs (Small and Medium Enterprises) to develop further in the field of digital marketing, taking advantage of increasingly advanced technological innovations. “The event will certainly bring, in addition to theory, all market practice. We can expect insights to put new marketing strategies into practice, quickly, in any type of business”, he says.
Despite the big players, he continues, there will be lectures at all levels, from basic checklists to start in the digital market, to advanced solutions of existing technologies – all accessible to SMEs.
Business fair for startups
During the Gramado Summit, the speakers will be divided into four simultaneous content stages (Main Plenary, Marketing and Sales, Finance and Investments and Digital Transformation) – the convention will also have a trade fair for early stage startups and companies already established in the market .
According to the schedule, Kim Farrell, TikTok’s marketing leader for Latin America, will speak about the tactics of the social network in the Brazilian market. Meta – a company that manages applications such as Facebook, Instagram and WhatsApp -, in turn, will send Louise Peres, manager of strategic partnerships for the company in Brazil.
Aside from that, several speakers have already confirmed their participation in the Gramado Summit, such as: Alfredo Soares (VTEX), Bruna Pereira (The Walt Disney Company Brazil), Gabriel Sukita (Facebook), Helena Bertho (Nubank), Eduardo Picarelli (Heineken) and Núbia Mota (Adobe). The event will also feature the presence of influencer Joel Jota, philosopher Luiz Pondé and musician Rincon Sapiência, among other names.
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