ABU DHABI, 18th June, 2022 (WAM) — The Environment Agency – Abu Dhabi (EAD) today announced that it has won the gold category for “Best Use of Social Media – Small Budget (under $20,000)” at the MENA Digital Awards 2021.
The Agency received the award for its creative production of content on its social media channels, which were created to highlight the role of EAD and its work with key actors in the Abu Dhabi community and government entities. Its social platforms help raise awareness through engagement campaigns and activate communities by highlighting key events that the public can participate in.
The Agency also uses its social media channels to educate the public about the importance of preserving the environment, inspire its audience through creative content and storytelling, and showcase ODL priorities across multiple platforms.
Dr. Shaikha Salem Al Dhaheri, Secretary General of EAD, said: “The purpose of EAD is not only to protect the environment, but to promote the sustainability and importance of our natural environmental heritage to our stakeholders through innovative and engaging communication.
“Due to COVID-19, many of our events, initiatives and even policies have had to stop.” Our main concern during this time was to encourage our community to stay connected with nature, while being on lockdown on digital channels. Once restrictions were lifted, it was essential that we guide our audience back to nature in interesting ways, and we achieve all of this through engaging content on our social media platforms.”
She added: “Winning the MENA Digital Award is proof that we were able to attract and engage our audience through social media, which is the platform for our future generations.” Young people are one of our key stakeholders and we would like to see them more engaged in conserving the environment.”
The Agency recorded over 4 million social media impressions in 2021, as well as 1,641 participants in virtual environmental sessions, 145,491 engagements and a 77% increase in followers. Despite a minimal budget, EAD also witnessed a 41.2% increase in engagement on Instagram over the same period.
The MENA Digital Awards is a bespoke awards program aimed at promoting innovation and digital media in the MENA region. It is the first awards show to honor the digital efforts of global agencies and global clients in the region. For the 2021 MENA Digital Awards, the ceremony was held at The Westin Dubai Mina Seyahi Beach Resort and Marina on June 17.
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