Natura was recognized as the 2022 Best for the World B Corp for its positive impact on the Environment. The result is a reflection of the company’s performance in the environmental, social and economic areas, in addition to the company’s performance in the B certification, achieved in 2020 for the third consecutive time, being one of the few companies in the world to score in seven impact business models ( IBMs) that reflect the companies’ DNA, including: Employee Development, Soil and Wildlife Conservation, Ecological and Innovative Manufacturing Processes, Poverty Alleviation.
Best for the World is an acknowledgment given by B Lab to Certified B Corps (B Corps) whose verified B Impact scores in the five areas included in the B Impact Assessment — community, customers, environment, governance and workers — are among the Top 5% of all B Corps in its group and corresponding size.
Natura received the honor for its work in the integration of sustainability and the vision of positive impact on the business. One of the most recent highlights is the launch of the Integrated Profit & Loss (IP&L) management methodology, which integrates positive and negative impacts to measure and report the socio-environmental effects of the operation.
With it, it is possible to calculate, in terms equivalent to the financial results, the impact of business activities in the environmental, social and human dimensions. The IP&L results consider the company’s various fronts, such as carbon emissions and offsets, waste circularity, regeneration and conservation of biomes, income generation for the network and its impacts on health and well-being. The study shows that, in 2021, the entire operation of the Natura brand generated BRL 1.5 in benefits for society for every BRL 1 in revenue.
“Over time, numerous innovations and actions have made Natura recognized for promoting new forms of business, through management that balances purpose and the constant search for balance between generated and shared value. The Best For The World and certification as a B Corp are for us a recognition of this journey. It shows that we can – and must – redefine the way companies operate, incorporating the socio-environmental impact into our activities as a determining factor in all our choices” comments Denise Hills, sustainability director at Natura &Co Latin America
Every year, Best for the World recognizes the B Corps that perform best in creating positive impact through their businesses. More than an honorable recognition, Best for the World provides an opportunity for recognized companies to share knowledge, learnings and best practices with the B Corp community and companies outside the community to drive innovation and transformation across the business sector. .
Best for the World is managed by B Lab, the global not-for-profit network that certifies and mobilizes B Corps, which are companies that meet high standards of positive social and environmental performance, accountability and transparency. Today, there are more than 5,000 B Corps in 80 countries and 155 industries, unified by a common goal: to build an inclusive, equitable and regenerative economic system.
“Each edition of Best For The World is an opportunity to raise the bar on how companies can and should operate to create real and lasting positive impact for their workers, customers, communities and the environment,” said Dan Osusky, Head of Standards. and Insights from B Lab Global.
“While no company is perfect, and even the best companies can and must continue to strive to improve, B Corps recognized as best for the world can provide all of us — standard setters, B Corps, other companies and sustainability advocates. — inspiration of what true business leadership looks like to make progress in addressing our current global challenges.”
B Corp Certification doesn’t just assess a product or service, it assesses the overall social and environmental impact of the company behind it. To obtain B Corp certification, a company must have a score of at least 80 points on the B Impact Assessment, a positive company impact assessment, and a risk review, a negative impact assessment; changes to the corporate governance structure to be accountable to all stakeholders, not just shareholders; and have transparency, allowing information about your B Corp certification performance to be public and available on your B Corp profile on the B Lab website.
About System B
Sistema B has been a partner organization of B Lab since 2012, responsible for the engagement, dissemination and local promotion of the entire B movement in Brazil and Latin America. It articulates a global movement of people who use business to build a more inclusive, equitable and regenerative economy for people and the planet. At the center of this movement are B Corps, 246 B Corps in Brazil and 876 in Latin America, which share a business profile that balances purpose and profit, considering the impact of their decisions on their workers, customers, suppliers, community and environment. . In the world, there are already more than 5130 certified companies.