Super Mix Fair bets on technology in retail

Have you ever imagined going to a restaurant, supermarket or Hotel and be attended by a robot with human characteristics? For know that this is already possible outside the plots of futuristic films.

And closer than you might think: the Recife company BM Informática, in partnership with Human Robotics and Active ID, will present super mix the Annie, the first Brazilian humanoid robotwhich operates various retail management and service services.

The novelty will be presented at Super Mix Faircarried out by the Pernambuco Association of Supermarkets (Apes), the Pernambuco Association of Wholesalers and Distributors (Aspa), Insight Feiras & Negócios, sponsored by Banco do Nordeste and supported by Sebrae/PE, October 5th to 7th, at the Pernambuco Convention Center.

The director of BM Informática, Benjamin Machado, explains that the artificial intelligence is able to interact with the consumerdirecting all attendance. “We connect our software with Annie for customer interaction, guiding the entire customer experience within the location, whether directing them to the desired product or giving instructions on how to use self-service in multiple languages. In addition, the robot software developed by BM Informática does all the product and inventory management, preventing waste and expired products from going to the cashier.”


Artificial intelligence is able to interact with the consumer, directing the entire service – Promotion/Fair Super Mix

Innovation and technology

This is just one of innovations that the retail segment has been adopting as a strategyusing artificial intelligence, automations, multiple sales channels, consumer knowledge tools (CRM) and customer experience optimization in the physical and digital environment.

“Today, consumers go to the supermarket less often, but end up making larger purchases. This is one of the behaviors that have been established during the pandemic. Therefore, we need strategies for better product exposure. In order to deliver more and more an experience in line with the customer’s purchase expectations, making it essential to use CRM, which are consumer relationship management tools, so that we can be increasingly assertive in knowing what needs”, highlights the president of Apes, João Alves Cavalcante.

The trend is thereIntegration between digital and physical stores, offering a complete customer experience. But, it’s not just the consumer experience that goes up with this junction, the entrepreneur can increase the productivity of the team and reduce costs and failures in your business.

The director of Insight Feiras & Negócios, Rodrigo da Fonte, one of the organizers of the super mixhighlights the advantages of using technological resources in retail. “Retailers can use technologies as allies and, thus, also reduce the need for a large physical space in the store, being able, for example, to resort to the warehouse only after the sales request. There are many possibilities that the entrepreneur gains by choosing to walk alongside technology. ”


Promotion/Fair Super Mix
The Super Mix Fair will bring artificial intelligence, automations, consumer knowledge tools and customer experience optimization in the physical and digital environment – Promotion/Fair Super Mix

In addition to the robot Annie, other novelties that revolutionize the wholesale and retailsuch as selfcheckout and SmartCar, the smart shopping cart, will be on display at super mix. Technological innovations will also be discussed in the Super Mix Talkswhich will count with the presence of the strategist and specialist in supermarket, fruit and vegetable management Leandro Rosadas. He will open the edition’s lectures at Wednesday (October 5th) at 5pmtalking about the theme “management and technology as allies of retail”.

The specialist will present what the next industry technology trends and how retailers can prepare their stores for the new moment of consumption. “The supermarket sector, for the most part, is not yet prepared to assess the indicators that technology can offer. There is a dichotomy between the market that needs information for decision making and managers who need to be able to understand metrics and indicators,” says Leandro.

He also explains that it is essential to bring innovations for business, but that this must be done with understanding and caution. “Investments in technology must be made, but the retailer needs to be cautious and understand that in this first moment he will not have a financial return. It is important to remember that in our sector, operational efficiency is a differential”, he concludes.

And this differential has a direct impact on the revenue of companies. This is what the president of Aspa, Inácio Miranda, guarantees. “With the pandemic, companies had to reduce costs and, consequently, organize their processes. They started to use WhatsApp for sales, e-commerces and delivery services to reach the customer. And the result of that is showing up in corporate profits, because costs are fixed and digital has contributed to increased revenue.”

The president of Aspa concludes by highlighting that it is important to adapt to the new moment in the segment and that although it is not possible to make high investments in technology, small details are important when it comes to customer loyalty. “First and foremost, offering the basics well done, with a focus on the customer. And Super Mix will bring not only technological innovations, but also management and organization innovations for companies.”

Besides the super mixO Convention Center also receives the fair HFN – Hotel &Food Nordeste. All programming takes place from 15:00 to 21:00. O accreditation is free for professionals in the sector with CNPJ. Freelancers pay BRL 10 in advance through the feirasupermix.com.br website and BRL 20 by registering at the event.

Promotion/Fair Super Mix

Integration between digital and physical stores offer complete customer experience – Promotion/Fair Super Mix

Promotion/Fair Super Mix

The Super Mix Fair will bring artificial intelligence, automations, consumer knowledge tools and customer experience optimization in the physical and digital environment – Promotion/Fair Super Mix

Promotion/Fair Super Mix

Artificial intelligence is able to interact with the consumer, directing the entire service – Promotion/Fair Super Mix

Promotion/Fair Super Mix

Annie, the first Brazilian humanoid robot will be at the Super Mix 2022 fair – Promotion/Fair Super Mix

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