The so-called Green Economy is a proposal thinking beyond monetary profit, proposing the creation of a prosperous society that has sustainability as one of its pillars and viewing all layers as needed. This scheme has been disseminated globally, and Brazil is considered one of the best countries to implement this type of circular economy.
The model is already well known among younger people and seems to be a career goal for Brazilians between 15 and 39 years old. For encouraging growth in a more balanced way, considering the country’s natural and technological potentialthe Green Economy is a dream considered possible within an expectation of less than a decade.
One of the reasons why the belief in this Green Economy model grows is the need for restructuring that is happening in national companies.
The search is not only for sustainability but, mainly, for the maintenance of presenting a profitable, attractive and relevant showcase for young people in training who want to enter the job market.
In addition to the reformulation of existing companies in the current market, the arrival of partnerships with Brazilian universities is also one of the advances put into action by Circular Connection, a UN Global Compact Movement in Brazil.
The launch event for this project featured a lecture by Jeremy Oppenheim, partner at the consulting firm problem solving based on the low carbon economy.
Green Economy based on natural resources, innovation and clean energy
Considered one of the best countries to receive the Green Economy model, Brazil stands out from the others because it already has a lot of potential for change to happen.
In theory, the main element that is still lacking in this incorporation is the choice of those who head the country’s public and private resources. Business owners and governments need to have a change of consciousness so that the model is introduced more easily.
According to experts, there are already some practices happening within the model, but it is necessary that structural changes strengthen the security of those who choose this path. Public incentive measures could open doors for micro and small entrepreneurs that make a commitment to sustainability.
Technological advances that already exist in Brazil create a platform for boosting the best use of natural resources. The basis of thinking in this model is to also include science and technology as a tool to increase the production of clean energy.
The union of these natural and acquired powers by the Brazilian population can be the key to trigger an economic situation where all layers of society are taken into account.
This action has the ability to reduce social inequality and increase citizens’ educational qualification levelsbecoming a circle of beneficial implementations for the country.