With a cleaning effort, Santos participates in an action to combat litter at sea

Even a tire was dug up with microtrash from Gonzaga beach this Sunday (22), during an action coordinated by the Blue Keepers program, linked to the UN (United Nations), in partnership with the Environment Secretariat (Semam).

Santos is the only city, in addition to five capitals, to participate in this initiative, which brought together around 150 volunteers from several NGOs in a human line of sweeping along the sand strip. The volume of microwaste was so large and difficult to quantify that the NGO EcoFaxina, one of the participants in the initiative, will carry out the work during the week, at its headquarters – the Mar Azul Institute, among other organizations, also participated in the action.

Microtrash is small waste that the scraping service cannot remove from the beach, such as cigarette butts, ice cream sticks and bottle caps, in addition to deteriorating plastics.


The mobilization began in December in Recife (PE), coordinated by Blue Keepers, which plans to carry out 24 joint efforts this year. Manaus (AM), Fortaleza (CE), Salvador (BA) and Rio de Janeiro (RJ) will also be involved, with each city receiving four actions, the last one in September. The program has the support and partnership of Andina, FEMSA and Solar, manufacturers of the Coca-Cola Brazil System in these regions of the country.


“The City Hall has the power to pass laws to organize the City with regard to cleanliness, insert oceanic culture into the school curriculum and encourage debates of this nature. But, if there is no adhesion and spontaneous participation of the population, the engagement of teaching units, institutes and social organizations, there will be no results”, commented secretary Marcos Libório, from Semam, who accompanied the activity.

Responsibility in several areas, including the environmental one, he continued, needs to be shared. “Each one needs to do their part”, he said, recalling that Santos was one of the cities chosen by the UN program due to its planning programs focused on the environment. “We need to raise awareness, not by imposition. The more we invest in environmental health, the better for our individual and collective health.”


According to official surveys, the world currently generates 242 million tons of plastic waste and eight million of them reach the oceans per year. If this scenario remains unchanged, by 2030 plastic pollution should double – it already affects 90% of seabirds, which have fragments of this material in their stomachs. Plastic, by the way, represents no less than 80% of marine debris and Brazil is the 16th country in the world that most contributes to this type of pollution in the oceans.


Program of the Platform for Action for Water and Oceans, of the UN Global Compact Brazil, Blue Keepers is aimed at combating plastic pollution in rivers and oceans, in a systemic and lasting way. With the analysis of the garbage that can reach the sea, the program creates initiatives that make it possible to reduce the impact on the oceans by 30% by 2030. It operates in six areas: emergency (‘start now’), diagnosis (‘understand the issue and prioritize pain points’), solution (‘find the best combinations’), pilot (‘test to replicate’), scale (‘support to municipalities’) and knowledge, sharing information and learnings.

The project seeks to engage companies, government and society in the fight against chronic pollution of the ocean by solid waste, especially plastic. The expectation is to collect one ton of waste in each action, totaling 24 tons at the end of the project.


Coca-Cola has made a global commitment to make 100% of its packaging recyclable, made with at least 50% recycled content, in addition to contributing to the collection, recycling and/or returnability of 100% of the packaging it places on the market by 2030 .

Sprite also promised to change the packaging from green PET to transparent. According to the brand, the fact that it does not contain colored pigmentation causes the packaging to have greater demand and a market value of up to 25% higher, compared to PETs with green pigmentation, in the collection and recycling chain, making them more circular. .

Photos: Isabela Carrari


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